Project
60th anniversary campaign
University Affairs
SERVICES
Visual Identity
Strategy
Marketing
Signage
Digital campaign
University Affairs
SERVICES
Visual Identity
Strategy
Marketing
Signage
Digital campaign
CONTRIBUTORS
Art direction (Campaign)
Design:
Judith Lacerte
Design:
Judith Lacerte
Art direction (Magazine):
Underline Studio
Underline Studio
Marketing:
Glen Ashworth
Glen Ashworth
Lead Editors:
Léo Charbonneau
Natalie Samson
Léo Charbonneau
Natalie Samson
Tara Siebarth
BRIEF
Launched in 1959 as an eight-page newsletter by the Association of Universities and Colleges of Canada, University Affairs began as a simple communication tool for the country’s university community. Over the decades, it evolved into a bilingual, award-winning magazine and website, known for its editorial excellence and thoughtful design. The 60th anniversary marked a key opportunity to celebrate this transformation, honour its legacy, and reinforce its relevance in today’s postsecondary landscape.
approach
To commemorate the milestone, a refreshed anniversary logo and cohesive visual identity were developed, balancing heritage with a modern aesthetic. Archival content was leveraged to tell the story of the magazine’s evolution, creating a compelling historical narrative. The campaign spanned print, digital, and social channels, engaging the community and showcasing University Affairs’ continued role as a trusted voice in Canadian higher education.results
The campaign achieved broad recognition, winning the Judge’s Pick at the 2021 RGD In-House Design Awards. The special October 2019 anniversary issue and accompanying digital timeline were praised for their depth and design. The initiative significantly boosted engagement across platforms, deepened audience connection, and reinforced the magazine’s leadership and legacy in the university sector.
